With the Olympic Flame lit and as a London based company, Printhouse Corporation can feel the buzz in the air for Olympic Games London 2012. Still thinking of a few last minute plans to execute for your business? Printhouse Corporation is here to help you with all your print needs, also as Dan explained in his last blog post – There’s No Such Thing as Impossible.
All businesses have been thinking how they can be affected by, or prosper from the Olympic Games being held in London. Businesses might have Olympic Games specials, new or extra deals. Most probably new or extra printing products are involved. If you are still finalising your ideas and need some help with artwork of your printing products, hopefully this post will make things a bit more clear what you can do and can not do regarding setting up your artwork for print.
It makes sense that businesses are eager to use the Games to boost their business activities by marketing their products in connection with London 2012. Companies which are official London 2012 sponsors have that right. But to protect the sponsors’ investment in the Games, and to give them the exclusive association with London 2012 for which they pay, London 2012 Organsing Committee must prevent other businesses exploiting London 2012 in a way, without their authorisation.
Thus, the only people entitled to use the London 2012 brand and the Protected Games’ Marks are:
- LOCOG
- LOCOG sponsors
- Official broadcasters
- Official merchandise licensees
- Licensed noncommercial partners
Here you find a thorough document of the Olympic Games Brand Protection guidelines for business use.
The following are some of the current items that make up the Protected Games’ Marks:
- The Olympic Symbol
- The Paralympic Symbol
- The London 2012 Olympic and Paralympic Emblems
- The London 2012 mascots
- The word ‘London 2012′
- The words ‘Olympic’, ‘Olympiad’, ‘Olympian’ (and their plurals and words very similar to them – eg ‘Olympix’
- The words ‘Paralympic’, ‘Paralympiad’, ‘Paralympian’ and their plurals and words very similar to them – eg ‘Paralympix’
- The Olympic Motto: ‘Citius Altius Fortius’ / ‘Faster Higher Stronger’
- The Paralympic Motto: ‘Spirit in Motion’
- The Team GB logo
- The ParalympicsGB logo
- The British Olympic Association logo
- The British Paralympic Association logo
- london2012.com (and various derivatives)
- The London 2012 sports pictograms
An illustrated overview of the Protected Games’ Marks:
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