There are few bell-weathers in an economy better at judging the mood of the British economy than the printing business. Traditionally the first to go into recession and therefore, perhaps, the first to come out. Printing companies up and down the land are perhaps the advance warning system for the economy as a whole.
Green Printing shoots of recovery
Most jobbing printers deal with clients from across the business spectrum and as a result they tend to have a good grasp on the economic heartbeat of UK PLC.
And while most printers agree that the back end of 2008 was lousy and the beginning of 2009 right up to the Spring the worst they’d ever experienced, some are now reporting an up-tick in activity. Whether this is just a printing false dawn or something more substantial we’ll have to wait and see, but if the renewed buzz in our sales office is anything to go by, there may be green shoots at the end of this cold, dark tunnel.
Or at least, let’s hope so before my mixed printing metaphors get really bad!
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Dan Jacobs is Sales Director of PrintHouse Corporation
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