When choosing one product over another, the design of the packaging probably influences your decision far more than you realize.Effective packaging design breaks away from the standard rules and conventions that we are accustomed to, giving the product a unique edge to stand out from the rest. The packaging should appeal to your target market. It’s also vital to ensure that you’re conveying the necessary information about the contents and quality of the product, while triggering the desired emotion to your brand.
Working in packaging design is a tough area. I found a lot of clients wanted to stick to something bland and safe so consumers didn’t form too much of an opinion on whether they liked the product based on the packaging. So when you get a client like Orexis wanting to think out of the box i commend them for being a bit gutsy and creative.
Below are some examples of Packaging i have done for Orexis Fresh Foods.
With this idea i had to incorporate the name Aphrodite, using the goddess of love and the island to create a unique dip sleeve for various flavours.
I also have done packaging for a company called Veg with Edge. They wanted to have a fun, child-like element to these designs, by using bright colours, small quirky characters and cartoony icons. Altogether there were 8 different styles to these.
And the last idea was for a product called, “Stop, Sit, Dunk, Dip”. This style was more clean, crisp and easy to recognise with a lot of white space and funky typeface.
So as you can see there are many directions you can go when it comes to creating the right kind of packaging. Whether it be traditional, fun or clean as showed.
Mark Jope is a Graphic Designer at London based printer PrintHouse Corporation.
