Notwithstanding the evolving demands in print and, in certain cases a PDF or online version completely replacing “hard copy”, there are certain industry sectors where the printed format remains a major presence. One of these is TRAVEL … and travel-related sectors.
With so much information readily available online it can be straightforward to put together a bespoke “package” remotely, albeit potentially more time-consuming and offering less protection (in some cases) if things don’t go to plan. But wherever your final destination(s), there’s usually a plethora of printed information to browse, ranging from maps to attractions and also very niche services on offer.
Many travel-related companies take regular exhibition stands to promote services – bearing in mind the time & expense of planning/attending, it would be extremely brave to simply direct interested parties to a web site address or QR code without any physical literature to pass on.
Perhaps there’s still an element of tradition for many, where collating and thumbing through brochures before making final decisions remains integral.
I couldn’t help but notice on a very recent trip that when visiting several galleries & museums, even with audio guides and phone/pad applications prevalent (both a growing market), more visitors were still referring to printed guide books and/or venue literature than anything else, indicating a strong demand remains for all versions. On viewing queues to purchase the main printed catalogue, it emphasised to me how these various mediums can successfully work in tandem as opposed to being viewed as direct competition.
At PrintHouse we continue to develop long-term working relationships with a range of travel-related companies, based on a combination of understanding the marketplace, ensuring any “immoveable” agreed deadlines are met (see below) and with printing presses to perfectly suit the vast majority of project requirements.
With “eco-credentials” an important and hot topic right now, as we’ve full FSC environmental accreditation we’re equally keen to promote and ensure materials used are from sustainable sources – more than happy to discuss options available and advise of best route. Its fine to include relevant logo & supporting text on majority of printing, there’s no cost implication here.
From our West London base, we’re also perfectly placed to complete & deliver last minute projects directly to London locations – I’ve lost track of the number of times we’ve got people out of a very tight spot with speedy turnarounds, even it if did require a courier direct to stand on morning of the event; not ideal for blood pressure levels, but if needs must …
We’re working with an increasing number of overseas clients exhibiting predominantly in the UK and London in particular (but also a series of European events) to remove the hassle and extra expense of organising/shipping printed items to the venue(s) in question.