General Print Quote Blog

Throw Outs

31 January 2012

Every so often, a client asks for a job to include what is known as “throw outs”. These are pages that fold out away from the foredge of a publication to create a spread that is wider than the rest of the job, and may themselves fold again to form multiple leaves. These can be [...]

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Complete your New Years Resolution with a New Marketing Folder

24 January 2012

Moving swiftly into 2012, I am sure everyone is working hard keeping to their new years resolutions. On the business side of things I am sure plans have been made to attain new clients for business. Or perhaps a new startup is part of the plan for 2012. Why not impress new clients with a [...]

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Charity Begins at … Work (Part 2) – “Stuff for Free”

17 January 2012

Having known Shaylesh Patel, the founder of Healthy Planet, for years through both work (initially via BNI Hammersmith) and on a personal level, I’m always keen to support his ventures where possible. As this latest one happens to be on the doorstep of PrintHouse Corporation, it would be rude not to get involved … So [...]

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Effective Brand Packaging

10 January 2012

When choosing one product over another, the design of the packaging probably influences your decision far more than you realize.Effective packaging design breaks away from the standard rules and conventions that we are accustomed to, giving the product a unique edge to stand out from the rest. The packaging should appeal to your target market. [...]

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What is Creep?

3 January 2012

Creep is where the bulk of the paper in a saddle stitched booklet causes the inner pages to extend or creep further out than the outer pages when folded. The illustration shows an exaggerated view of how the inner pages of a saddle stitched booklet creep out and extend beyond the edge of the outer [...]

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Charity begins at…

20 December 2011

At this time of year our thoughts quite rightly go out to those who are a less fortunate than ourselves, with I hope most of us doing what we can to try and make a difference, no matter how small. At Xmas time we’ve traditionally printed vast numbers of cards, passing on a portion of [...]

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Photo Studio Setup & Workflow

13 December 2011

In previous post I’ve described the planning of a small product photography studio. Several weeks of decorating, installing and one burned drill later the studio space has been finished and fully equipped, so let’s see how it came out and how it is set up. Part 1: Planning, budget and design Part 2: Realisation, setup [...]

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Keep it Simple……Get if Fast.

6 December 2011

Want a printing estimate fast? Before I proceed, let me define fast:  normally 24 hours or less.  Everybody wants their estimate quick but others in 30 minutes or under.  Estimators do not like wild goose chases, nor do they like overly dense, ponderous, or exceedingly vague estimate requests.  As an estimator, nothing is more frustrating [...]

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Don’t get into a (hinge) flap about perfect binding

29 November 2011

We must have printed hundreds of jobs that are finished as “perfect bound” books. This means the text sections are folded, and “milled” (to produce a rough edge that glue will adhere to on the spine edge); then they are gathered one on top of the other, and a cover with a spine is wrapped [...]

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Out with the Old. In with the New. Get 2012 Calendar Ready!

22 November 2011

The end of 2011 is upon us. As a busy time of the year a lot of us are already making plans for the next year, 2012. Either way we all need a calendar at some point. Printhouse Corporation is popular for producing calendars and hopefully this post will help you prepare, may it be [...]

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