Design for print

Throw Outs

31 January 2012

Every so often, a client asks for a job to include what is known as “throw outs”. These are pages that fold out away from the foredge of a publication to create a spread that is wider than the rest of the job, and may themselves fold again to form multiple leaves. These can be [...]

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Complete your New Years Resolution with a New Marketing Folder

24 January 2012

Moving swiftly into 2012, I am sure everyone is working hard keeping to their new years resolutions. On the business side of things I am sure plans have been made to attain new clients for business. Or perhaps a new startup is part of the plan for 2012. Why not impress new clients with a [...]

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Don’t get into a (hinge) flap about perfect binding

29 November 2011

We must have printed hundreds of jobs that are finished as “perfect bound” books. This means the text sections are folded, and “milled” (to produce a rough edge that glue will adhere to on the spine edge); then they are gathered one on top of the other, and a cover with a spine is wrapped [...]

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Out with the Old. In with the New. Get 2012 Calendar Ready!

22 November 2011

The end of 2011 is upon us. As a busy time of the year a lot of us are already making plans for the next year, 2012. Either way we all need a calendar at some point. Printhouse Corporation is popular for producing calendars and hopefully this post will help you prepare, may it be [...]

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Aftershock London 18 Page Concertina Brochure

28 September 2011

Concertina brochures have been a trend for while. If you have beautiful photography and after full visual impact, then this is the way to go. Getting Technical Sam Luck’s blog post, How to set up a 6pp DL leaflet for print is a great reference to two methods of setting up a DL brochure/leaflet. The one [...]

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What’s the standard size for a printed brochure?

6 September 2011

A prospective client is interested in your product or service, so they ask to see your printed brochure.  Question:  What size and shape do they expect it to be? The answer will most likely be that they are imagining you’re about to hand or send them an A3 folded to A4 brochure. And how do [...]

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Why we prefer high resolution PDF’s for print

30 August 2011

What files should I supply to my printer? We are often asked by our clients and designers how and in what format to supply files. In almost all cases, we usually ask for press ready PDF’s. There are many reasons for this. You may want to take a look at what a press ready PDF [...]

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Shop a Brochure

16 August 2011

After all is done & dusted and your brochure (or any other creation) is printed and delivered, you may want to put it out there for everyone to admire. One quick method is to reach for your mobile phone, do a quick snapshot and upload to Facebook. Sure thing, but let’s assume we want to do something [...]

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Custom Size Printed Brochures in Blue

2 August 2011

Probably the most popular and perhaps average brochure is the A4 size. If it is practical I like to go for an alternative, which result to visually more exciting brochure and a happy client. In this blog post I will showcase two different design, but both with a blue theme. Litho Printed Brochure with Spot [...]

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How to make a cutter guide

12 July 2011

If your print job requires extra finishing, such as a folder with a pocket, packaging or a die cut business card, you may be asked to supply the printer with a cutter guide. It is important that this is set up properly in order that the final job is cut and folded correctly. There are [...]

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