design

Effective Brand Packaging

10 January 2012

When choosing one product over another, the design of the packaging probably influences your decision far more than you realize.Effective packaging design breaks away from the standard rules and conventions that we are accustomed to, giving the product a unique edge to stand out from the rest. The packaging should appeal to your target market. [...]

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How to set up a 6pp DL leaflet for print

1 March 2011

A common mistake we often encounter in the Repro department involves incorrectly setup artwork for documents that fold more than once. A good example of this would be flyers and brochures that contain 6  or more pages. Documents such as these are normally designed to either be finished with a concertina fold (also called a [...]

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Sending a Corporate Business Card

30 November 2010

Over recent years we had seen the trend moving towards an e-mailed Xmas greeting rather than the traditional sending of a personalised card, with businesses large and small citing “saving the environment” or “making a charitable donation on your behalf” as reason for so doing.  Yet criticisim from several quarters has certainly seen that trend [...]

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Business rising?

5 October 2010

Have you noticed how much more busy everyone and everything seems to have become recently? There was one day a few weeks ago when, to me at least, everything appeared to switch up a gear;  things suddenly seemed different.  The roads on my journey to work were bumper to bumper; when I got here the [...]

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Tabbed, Wire Bind A5 Conference Brochure

14 September 2010

The Legal Services Research Centre approached PrintHouse to design and print their conference brochure that was held this summer 2010 in Cambridge. They supplied all the text and images from Cambridge to choose from, to include in the conference brochure. The metal wire bind was an obvious choice. The advantages of wire binding is the [...]

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Good Design – the benefits of “Whitespace”

7 September 2010

Good Design - the benefits of “white space” Space can be used to make sound design, whether your making a website or magazine layout. Wider spaces separate elements from each other and narrower spaces connect elements to reveal relationships between them. By controlling and shaping space in our designs, we create rhythm, direction, and motion and [...]

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Good typography means good business

26 August 2010

With few dozen fonts installed with a popular operating system people are equipped with typography that is ready to be used across variety of mediums. These fonts can be seen everyday in office documents or while browsing the Web. But business is not only about printing spreadsheets and beyond office software a whole universe of [...]

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British Music Experience CD Case Design Won Second Prize!

10 November 2009

I was delighted to hear the news that one of my designs at Printhouse Corporation for British Music Experience CD case won second prize in the PaperCo’s 2009 MCS (Maine, Chromomat, Satimat) competition. A year before Britain’s new interactive museum of popular music opened, I was asked to design CD style promotional pack for the [...]

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Choose Your Colour (Part 1): CMYK vs. Spot Colour Printing

11 August 2009

When it comes to designing, it is all about concept, layout, font and typography. The other very important thing is colour. There are two basic usage of colour when designing print artwork. 1. CMYK (Cyan, Magenta, Yellow and Black) CMYK is a 4 colour process. Four colours (Cyan, Magenta, Yellow and Black) are mixed and [...]

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